Lead Source
Lead Source is a turnkey lead generation solution designed to support any business model that requires business-to-consumer or business-to-business lead generation.
Protocol designed and built the Lead Source system to help companies more effectively market themselves via their sales reps,
agents, brokers, and distributors. This system enables companies to control their brand, messaging, product information, and product
offer while giving sales reps and distributors a level of flexibility and perception of control.
Lead Source is completely integrated, which means all campaign components are bundled and obtained through a single point of
contact, making it easy for sales reps to generate leads and increase their business. The system supports all three primary direct
marketing media channels: web, direct mail, and call center. In addition, the direct marketing campaigns are customizable and templated
and can be single media/single touch or multitouch using one, two, or all three media channels.
System features include:
- Direct Mail Leads — purchase qualified leads online from multiple data sources
- Online Tutorial — 30 minute Flash tutorial on how to use the system
- Lead Filtering — more than 20 attributes to select to narrow your targeted leads
- Telemarketing Option — trained professionals will call and qualify your leads
- Hot Leads — purchase leads that have been qualified and are ready to buy your product
- Internet Insurance Leads — real-time leads qualified through the Internet from our partners (NetQuote and InsWeb)
- Personalized Direct Mail Marketing — choose the type of direct mail package and campaign you want to send to your leads (letters, postcards, drip campaigns)
- Customer Support — include a help desk to assist with user questions and orders
- DNC Search Option — determine lead eligibility to place independent cold calls or follow-up calls to direct mail
- Built-in Alert System — receive alerts in your e-mail inbox or on your PDA or
mobile phone when a "hot" or "warm" lead is waiting for follow up
- Reporting — review orders placed, campaign status, conversion, rates, and ROI
Benefits of this system are endless...
- More features at a lower cost, compared to Donnelly/InfoUSA's Salesgenie.
- Optimized targeting with the use of multiple data sources.
- Multichannel and multitouch communications that increase conversion-to-sale ratio.
- Low minimum orders allow users to benefit from economies of scale and take advantage of volume pricing and discounts, which potentially could help offset some of your marketing expense.
- It can be used as an incentive to help promote products, and it works great in both co-op and direct modes.
- The user-friendly interface requires little training, and ample user support is available.
- Helps you sell product, and helps you gain mindshare of your sales channels and be perceived as more of a partner.
- Web accessible anywhere and anytime.
For more information on Lead Source, please contact us online or call us at 800-677-2001.